Tailored Speed
Flexible production windows built around your launch calendar. Sleeve programs ship in 45 to 60 days, full custom packaging in 90 to 120.
Private Label Wiper Program
Your Brand.
Our Expertise.
Custom branded wiper blades, arms, motors, and complete systems for national retailers, fleet and commercial programs, and specialty aftermarket brands. Privately held since 1991, with programs from 25,000 units a year to one million a month.
30+ years manufacturingPrivately held since 199125K – 1M unit programs
Built For
Programs for the channels you sell in.
We are not a one size fits all shop. Every program is tuned to how the product will reach the end customer, how the buyer evaluates it, and how the category gets restocked.
Retail
National Retailers & Parts Chains
Private label programs for national retail accounts and auto parts chains, built to planogram, shelf spec, and retail compliance.
Planogram · EDI ReadyFleet
Fleet & Commercial Programs
Branded and co-branded wiper programs for fleet buyers, commercial vehicle programs, and MRO accounts that need consistent supply at scale.
Program Pricing · MROAftermarket
Specialty & Enthusiast Brands
Purpose-built programs for performance, specialty, and enthusiast brands adding wipers to their catalog with the look and fit their customers expect.
Category Launch · Co-Brand
Program Scale
Sized for every stage of your business.
Whether you are launching a single SKU pilot or rolling out a national category reset, our private label program scales with you. Two fulfillment paths, one accountable partner.
25,000+
Units / Year Minimum
Program Floor
Start with a single product line or pilot mix. No inflated minimums to keep you out of the market.
1,000,000+
Units / Month Capacity
Program Ceiling
Capacity for national retail programs and high-volume commercial accounts. No requalification as you scale.
2
Fulfillment Paths
Your Choice
Domestic warehouse fulfillment for speed and flexibility, or direct import containers for cost efficiency at scale.
Domestic Warehouse · Direct Import Container · Hybrid Programs Welcome
Why Wiper Express
Four reasons brands partner with us.
We built our private label program around what partners ask us for most. Fewer surprises, faster turns, and one source for every blade, arm, motor, and system you need.
Wide Range
Full coverage across every market, from light-duty passenger to heavy-duty commercial. Conventional, beam, winter, rear, HD, arms, motors, systems.
Deep Expertise
Three decades of expertise and category leadership. Our team has specified, sourced, and shipped more blade programs than most brands have SKUs.
Effortless Sourcing
One partner, one process, one PO. Design, production, warehousing, drop ship, EDI, and reporting handled end to end.
Packaging Options
Five ways to put your brand on the box.
Choose the format that fits your channel, price point, and timeline. Sleeve programs are the fastest path to shelf with the lowest minimums. Other formats give you a premium retail presence at higher volumes.
Blister with Sleeve
Printed cardboard sleeve over a clear blister.
Blister with Insert
Printed card insert behind a formed blister.
Cardboard Box
Fully printed folding carton.
PET Plastic Pouch
Clear PET pouch with printed header.
PET Box
Clear PET box with printed insert.
Typical Timeline
From signed application to first pallet.
Every program follows one of two lanes. Pick the one that fits your launch window, and we hold the line on every milestone.
Fast Track
45–60Days
Sleeve Program
Blister with sleeve packaging, lower minimums, fastest path to shelf.
- Signed application and kickoff call
- Product selection and sleeve artwork brief
- Artwork proof and approval
- Production sample approval
- Production run and QA
- Ship to warehouse or port
Custom Program
90–120Days
Blister, Box, PET Pouch or PET Box
Premium retail packaging with insert cards, custom structural design, and higher volume runs.
- Signed application and kickoff call
- Product and packaging format selection
- Structural and artwork design
- Proof and first article approval
- Production run and QA
- Warehouse staging or container load
Program Services
Everything that ships with your program.
Three service bundles included in every private label program. No separate vendors, no handoffs, no finger pointing when something goes wrong.
Design, Artwork & Packaging
Full in-house creative for every packaging format, from first concept to print-ready files.
- Structural packaging design
- Artwork creation and revisions
- Print-ready file delivery
- Dieline and pre-press QA
- Co-branding and license support
Warehousing & Drop Ship
Domestic warehouse inventory or direct import containers, with fulfillment on your behalf.
- Domestic warehouse fulfillment
- Direct import container programs
- Retail drop ship to stores or DCs
- Direct to consumer fulfillment
- Inventory holds and safety stock
EDI, Reorder Portal & Reporting
Connected data for your buyers and your planners, no spreadsheets required.
- EDI integration with major retailers
- Online reorder portal for your team
- Monthly program reporting
- Forecast and POS data review
- PO and ASN automation
The Process
From concept to case pack.
A streamlined path with clear milestones so you always know where your program stands.
01
Consultation
Walk through your brand vision, channel strategy, and product targets with a private label specialist.
02
Product & Packaging Selection
Choose your product mix and packaging format. Standard sleeve for speed, or premium custom for retail presence.
03
Branding & Proofs
Our in-house team builds artwork and structural design. Approve proofs and samples before tooling or print.
04
Production & Fulfillment
Manufacturing, QA, pack out, and delivery to your warehouse, retail DC, or direct to consumer.
Catalog
Every category. One source.
Customize any product type, in any mix, under a single program.
Conventional
Hook-style blades
Beam
Frameless design
Winter
Cold-weather spec
Rear
Rear window blades
Heavy Duty
Commercial grade
Arms
Replacement arms
Motors
Wiper motor assy
Systems
Complete assemblies
Quality Assurance
Same standard. Every run.
Every private label product runs through the same protocols we apply to Autotex branded product. No shortcuts, no parallel line.
- In-house testing protocols on every program
- Same build and inspection standards as Autotex branded product
- Rigorous material sourcing and incoming inspection
- Performance testing across hot, cold, wet, and dry climates
- Continuous improvement on materials and tooling
- Full traceability and program documentation
- Dedicated program support through the life of the program
The Autotex Standard
Your brand on the box. Our standard in the blade.
Private label should never mean second tier. Every blade we ship under your name meets the same performance and fit criteria we hold for our own branded catalog, tested against real-world climate and duty cycles before it leaves the line.
Featured Partnership
We launched the Rain-X windshield wiper line.
The reference case for what a Wiper Express private label partnership looks like when it runs well, for decades, at national scale.
When Rain-X decided to bring their brand into the windshield wiper category, Wiper Express was the partner and supplier that launched the line. Engineering, production, packaging, logistics, and ongoing program management, end to end.
From that starting point, we built the program model we still use today: structural packaging design in house, retail-ready SKU development, production on the same line as our Autotex branded product, and fulfillment on your brand’s delivery cadence.
Every private label program we run today traces back to the approach we developed during the Rain-X launch. One accountable partner, one production standard, one timeline committed to in writing.
Rain-X · Launch Partnership
Partner supplier, then and now.
A multi-decade, multi-SKU, multi-package-format aftermarket brand program. The template for every Wiper Express private label partnership that followed.
Frequently Asked
Answers before you apply.
The questions we hear most often from retail buyers, fleet procurement, and aftermarket brand managers.
What is the minimum order for a private label program?
Our private label program starts at 25,000 units annually. Sleeve packaging programs have the lowest entry point and the shortest launch window. Custom retail packaging (blister with insert, printed box, PET pouch, PET box) has higher minimums and a longer launch timeline because of structural design and tooling.
How long until my first pallet ships?
Sleeve programs typically ship in 45 to 60 days from signed application. Custom packaging programs run 90 to 120 days. The clock starts at signed application and advances with each approval milestone. We hold the line on the timeline provided you hold the line on approvals.
Who owns the artwork and packaging design?
You do. Any artwork, logos, and proprietary packaging designs created for your program belong to your brand. We retain the right to use structural templates and the fulfillment know-how underneath. Specific terms are spelled out in your program agreement before work begins.
Can I start with one product line and expand later?
Yes. Many programs begin with a single category, typically conventional or beam blades, and expand into winter, HD, rear, arms, motors, and systems as the brand grows. The program framework is the same regardless of category, so adding a new product line does not restart the clock.
Do you support retail EDI, drop ship, and DC delivery?
Yes. We support EDI integration with major national retailers, including PO and ASN automation. Drop ship to retail DCs, individual stores, or direct to consumer is standard. Our online reorder portal gives your internal team visibility into inventory, POs, and program reporting without waiting on email threads.
Where are products manufactured, warehoused, and shipped from?
Every program has two fulfillment paths. Domestic warehouse fulfillment keeps inventory close to your customers for faster turn and flexibility on reorders. Direct import containers ship finished, packaged product to your facility or DC for cost efficiency at scale. Many programs use both paths depending on product mix and account.
What is included in a standard private label program?
Every program includes three service bundles: design, artwork and packaging; warehousing and drop ship fulfillment; and EDI, reorder portal, and monthly reporting. Product quality, consistency, and the same standards we apply to our Autotex branded catalog are included in every run, not bolted on as extras.
Credentials
A partner built for the long run.
We are not a trading company or a rebranded drop shipper. Autotex is the product line. Wiper Express is the company. The people answering your call today will be answering it five years from now.
Experience
Three Decades of Expertise
Decades of proven expertise serving distributors, retailers, and fleets since 1991.
Heritage
Privately Held, Independent
Stable, accountable, and responsive. Decisions made by the people running the business, not by a holding company.
Quality
OE-Level Fit and Finish
The same discipline we apply to Autotex branded product is applied to every private label run.
Trust
Behind Brands You Know
Chosen by national retailers, aftermarket leaders, and specialty brands for programs that have to perform.
Channels We Serve Under Private Label
National Retailers
Heavy-Duty Aftermarket
Commercial Manufacturers
Dealer Networks
Launch your private label line.
Complete the private label application and our team will reach out within one business day to walk through your program, product mix, packaging choice, and timeline. Prefer to talk first? Book a 20 minute intro call and skip the form.
Questions first? Call 800.528.3048